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Tabassum Wyne, Founder of Kashmirifoodie

"My name is Tabassum Wyne and I am a Canadian Muslim cookbook author/food blogger & entrepreneur. My professional experience is in the accounting field but I am currently raising my two toddlers, who are 2 and 3 years old while being a stay at home mom at the moment. Being a stay at home mom is both a blessing and a challenge but alhumdullilah, it has allowed me to pursue my passions, like writing my first cookbook 'One Perfect Ramadan' and my second eBook about dessert is coming out soon! I love food, eating and cooking and most of all sharing the passion of teaching others how to cook and love food too, in a healthy way.

I started my first business T-Wyne Galleries in 2008 after I finished university. I made acrylic paintings and sold them. It was fun and more like a hobby. Shortly after (like 2 months after lol) I started working full time and occasionally painted.

I started instagram.com/kashmirifoodie soon after I got married in 2012 and only posted occasionally. Kashmirifoodie really took off after I had my firstborn in 2016. I wanted to take better care of myself and my health so I started cooking all the time and really investing in wholesome ingredients to use in my recipes. Shortly after I had my second child and I had gained over 90lbs from back to back pregnancies. This is when I really used my platform to motivate others to use healthier ingredients and be more mindful about what was on their plate. My postpartum weightless journey blog posts can be found here, it's a 3 part series.

I saw the need for home-based halal food blogging because I grew up eating home cooked food. Eating out can get really expensive and we only do that ocassionally. Plus knowing every single ingredient that goes into my cooking is a huge plus and is what has helped me maintain my weight and achieve better health, Alhumdullilah.

My focus is simple and nourishing meals that take less than 30 minutes to prepare. I am all about pre-planning, especially for those lazy or hectic days we all experience so we are not turning to fast food or other unhealthy meals.

Some problems I faced starting my own business was maneuvering between being a stay at home mom and finding a balance to work on my own goals. Alhumdullilah I have found a better balance now and focus on one thing at a time. Some other problems were not knowing how to use my dslr camera, not knowing how to style food and so forth. I had help with learning how to use the dslr from my good friend and I self-taught myself food styling, there are so many resources out there to learn from."

-Tabassum Wyne, Founder of Kashmirifoodie.




"Adım Tabassum Wyne. Kanadalı Müslüman yemek kitabı yazarı, yemek bloggerı ve girişimciyim. Uzmanlığım muhasebe alanında fakat şimdilerde 2 ve 3 yaşlarındaki iki çocuğumla ilgileniyorum. Ev annesi olmak hem bir nimet hem de bir zorluk fakat Elhamdülillah bu durum bana hedeflerimi gerçekleştirebilme fırsatı verdi. İlk yemek kitabımı bu dönemde yazdım ve tatlılar kitabım çok yakında geliyor! Pişirmeyi ve yemeği, en önemlisi de bunu öğretmeyi seviyorum.

İlk girişimim T-Wyne Galleries'i 2008'de üniversiteyi bitirdiğimde kurdum. Akrilik boyayla çalışmalar yapıp sattım. Eğlenceliydi fakat daha çok hobi gibiydi. Kısa bir süre sonra tam zamanlı bir işe girdim resmi de arasıra yapabildim.

2012'de, evlendikten kısa bir süre sonra instagram.com/kashmirifoodie hesabını açtım fakat nadiren paylaşım yapabildim. Bu işe asıl odaklanabilmem 2016'da ilk çocuğum doğduktan sonra oldu. Sağlığımı korumak istediğim için sürekli yeni tarifler deniyor, farklı malzemeleri tariflerime ekliyordum. İkinci çocuğum doğduktan sonra çok kilo aldım. İşte o zaman bu platformu insanları motive etmek ve tabaklarında ne olduğu konusunda bilinçlendirmek için kullanmaya başladım. Doğum sonrası kilolarımla ilgili yazımı burada bulabilirsiniz.

Ev yapımı helal yiyecek blogu ihtiyacı olduğunu gördüm. Ben ev yemeği yiyerek büyüdüm. Dışarda yemek pahalı olabiliyor. Ayrıca kendi yemeklerimin içindeki her bir malzemeyi biliyorum. Bu sayede kilo kontrolümü sağlayıp daha sağlıklı bir hayata kavuşabildim, Elhamdülillah.

Hedefim basit: yapması 30dk'dan az süren besleyici yemekler hazırlamak. Yoğun geçen günlerde sağlıksız yiyeceklere dönmemek için önceden hazırlayabileceğim yemeklere yoğunlaşıyorum.
İlk başladığımda kameramı nasıl kullanacağımı ve yemeklerimi nasıl düzgün fotoğraflayacağımı bilmiyordum. Bunları da arkadaşlarım ve kendi çalışmalarım sayesinde öğrendim. Ulaşabileceğiniz birçok kaynak var. Kendi kendinize çok güzel şeyler öğrenebilirsiniz."

-Tabassum Wyne, Kashmirifoodie'nin kurucusu.

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